Getting found on Google

Vashana does the mechanical part of search-engine optimization for you. What is left is the part only you can do: saying clearly what you offer and where.

What happens automatically when you publish

• Page titles and descriptions are extracted from each page and written into its metadata, along with Open Graph and Twitter Card tags — so a link to your site shows a proper title, description and image when it is shared.
• sitemap.xml is regenerated from all the pages of your site, so search engines can find every one of them.
• robots.txt is created and kept in place.
• hreflang tags are added for every language you have translated into, so Google indexes each language version separately instead of treating them as duplicates. See Site translation.

None of this needs configuring, and all of it is refreshed each time you publish.

What is up to you

• Say what you do and where you are. "Trailer rental in Bergen" is a page a search engine can match to a search; "Welcome to our website" is not. The AI writes better copy if your brand facts include your location and services — ask it directly in Ask if a page is too vague.
• Give each page a distinct purpose. Several pages competing for the same words help nobody.
• Use a custom domain. Your own domain is what builds authority over the years, and it survives any change of platform. See Publishing & domains.
• Publish after changes. Search engines only ever see the published version.

How long until you appear on Google

Days to weeks for a new domain — search engines have to discover and crawl the site first. You can speed up discovery by submitting your domain to Google Search Console and pointing it at https://yourdomain.com/sitemap.xml.

Sites you don't want indexed

Password-protecting a site keeps it out of search results as well as out of visitors' hands — see Sharing, QR codes & password protection.